Expert Advice

The Big 3 Mistakes in Selling Solar

2021 is fast approaching and potential customers have more choice, cheaper options, and are better-informed. To compete, solar installers need to have a quick turnaround on quotes and demonstrate the full value equation of solar and storage in proposals Avoiding the top three mistakes in solar sales 1. Treating all customers the same Segment customers based on…

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How Not to Sell a Solar Battery

The pitfalls of rough estimations and shoddy modelling of battery systems Most solar retailers and installers selling batteries today are not equipped to provide customers with a reasonable statement of that battery’s performance. In other words, consumers are buying a solar battery that may not be fit for purpose. In solar, we’ve seen the fallout…

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